MEDIAPRO in hand with the Professional Video-game League (LVP)launches its ambitious e-sports international expansion
LVP is set to be present in 9 more countries in the next five years
Following on its consolidation in the Spanish market, the LVP has an 80% share of the e-sports market, the MEDIAPRO Group is undertaking an ambitious plan of international expansion of its activities in the sector. The LVP is looking to leverage its track record in organisation and management of both online and live competitions in Spain by expanding internationally via ArenaGG, both developing professional competitions. The Group’s plans include countries such as the USA, Columbia, Argentina and the Middle East in addition to Portugal.
ArenaGG (arenagg.pt) is the playing field for the amateur competitions and the perfect platform for the development of a host of other tournaments from the friendly competitions to professional events.
The plan designed by the LVP, whose first stop is Portugal, is centred on Latin America and Europe leveraging the MEDIAPRO Group’s important international presence with offices in 41 countries in 24 different countries. In Portugal, the LVP is set to work with INYGON, the organiser of the national League of Legends (LPLOL) and e-sports pioneer in Portugal. This Iberian alliance, in addition to bringing an important increase in the amateur competitive scene in Portugal, also strengthens the League’s strategy of taking its expertise in the eSports sector to other countries.
The arrival of the LVP in Portugal also means the creation of a base of players and tournaments which could evolve into the organisation of a professional competition, following the example of the Orange Super-league League of Legends and Call of Duty which are big hits in Spain.
ArenaGG Portugal is set to work in a very similar way to ArenaGG which already exists in Spain and has a following of 150 thousand players. The Portuguese version of this online playing field will offer daily tournaments, individual duels, monthly rankings and other special competitions which will provide winners with direct prizes. In addition, the ArenaGG Portugal players will also be able to take part in tournaments organised by ArenaGG and compete against Spanish players, consolidating the agreements reached between the two countries.
The new Arena, focusing on PC and mobile-enabled games, will see a launch phase featuring League of Legends, Hearthstone, Clash Royale and Overwatch, and will shortly be followed up by Counter Strike: Global Offensive. Via daily, weekly and monthly tournaments, all games will provide access to important cash prizes.
The Professional Video-game League- LVP is the biggest e-sports league in Spain, leading the sector with both online and live competitions. It runs the country’s most prestigious tournaments (Superliga Orange), competitions and other amateur events (LVP Arena) as well as distributing international events in Spanish such as the League of Legends Championship Series (c) and Rocket League Championship Series (c). The LVP, backed by the MEDIAPRO Group, also covers gaming technology services, event production, advertising and audiovisual production and all the other aspects of the e-sports eco-system.