LaLiga and MEDIAPRO bring the McDonald’s Virtual LaLiga eSports to Spain
With the backing of the LVP, the new competition joins the EA SPORTS FIFA 18 Global Series in the run-up to the FIFA eWorld Cup 2018
The McDonald’s Virtual LaLiga eSports comes to Spain as the first big project for LaLiga eSports. With the support of the Professional Video-game League, a MEDIAPRO Group company specialising in electronic sports and as an EA SPORTS FIFA 18 Global Series official partner in the run-up to the FIFA eWorld Cup 2018, the aim is to make this tournament into a benchmark competition in Spain.
The competition is set to take place in Spain with qualifying tournaments to find the Spanish representatives for the EA SPORTS FIFA 18 Global Series Play-offs in June. The play-offs will provide access to the FIFA eWorld Cup, the tournament which is set to crown the EA Sports FIFA World Cup.
The competition consists of an online qualifying phase and a live final phase on both Xbox and PlayStation. The first phase gets underway on the 19th March and it will be open to all players over the age of 16 and will played entirely online on ArenaGG, the LVP games platform. The online phase offers 31 qualifying spots, 16 for Xbox and 15 for PlayStation.
The second part of the tournament, which is due to kick off on the 16th April, will live and hosted at the LVP studios in Barcelona. 16 players on each platform will compete style knock-out every week for the chance for national glory. The winner of each tournament will get a ticket to the EA SPORTS FIFA 18 Global Series play-offs.
In addition, McDonald’s is set to organise an exclusive tournament which will see the best placed contestant get one of the 16 PlayStation spots for the final phase of the McDonald’s Virtual LaLiga eSports.
LaLiga’s e-sports’ lead sponsor is McDonald’s but will also El Corte Inglés, Allianz, Hyundai and Orange support LaLiga’s first eSports venture.
MEDIAPRO and LVP joined forces in 2016 with the aim of professionalising, expanding and promoting e-sports, making the LVP into the number one e-sports competition in Spain as well as taking it to other Spanish speaking countries such as Argentina, Chile, Mexico, Columbia, Peru and Portugal.